In 2011, Facebook released a tool that lets users convert their personal profile into a Facebook Page. The main difference between the two (page and profile) is that users can simply “like” a Page while they “add a friend” with someone who has a profile. This makes Pages a much better solution for businesses and public figures as it does not limit the number of fans nor does it require a response (accepting friend request).
Is your business operating a Facebook profile? My advice… set up a Page instead. Why? (Link to 7 reasons…)
Well, first of all, it’s against Facebook’s terms and conditions to have your business account set up as a personal profile. Facebook have the right to delete your entire account at any time if they happen to come across this configuration.
Also, it just doesn’t look very professional. Some people have set up their businesses using part of the business name as the personal “first name” and part as the personal “last name.” To most Facebook users, when they see this, it really sends out the message that the business doesn’t have a clue what they’re doing.
Actual business Pages from Facebook offer a much better and more solid set of features for business marketing and fan engagement purposes. Personal Facebook accounts are designed to help the individual interact with family and friends. Business pages offer many more features that help you promote your business and your brand—plus, by default, they’re open to the public just like your business is.
Now, if you have a profile set up for your business but you understand that it is essential that you use a Page – then you’ve made a good decision. However, if you think you are at an advantage by using a profile – then bigger fool you!
Can you use an app to run a competition on a profile? No.
Can you have more than 5,000 fans/friends on a profile? No.
Can you monitor your analytics and insights on a profile? No.
Can you do all this and more with a Page? Yes.
So, lots of businesses ask me can they just convert the profile to a page. Technically, yes you can. Honestly? Please don’t do it. I’ve tried a number of times with a few different pages and have had a few issues! Instead, I much prefer to just create a new Page. Start from scratch – let your “friends” know, perhaps my private messaging them all, that they will need to “like” the page and you will be closing down the profile on 10/01/2013 (for example!). Once you have a Page set up, you can continue to encourage your “friends” to like your new page while building your page, growing your brand and gaining new brand advocates!
Now, if you do decide to migrate your pages… Here is how to:
Step 1 Log into the Facebook account that you wish to migrate to a business page. Please double check this as the results are permanent and irreversible.
Step 2 – Backup your existing profile if it contains any info you want to keep. Unfortunately, converting a personal profile to a business page deletes all of the wall/timeline info other than your friends list and subscribers. So make a backup if you’ll ever want to see this info again by going to the account menu at the top right of your Facebook page. Once there, choose the Account Settings option, and then choose the “Download a copy of your Facebook data” option.
Step 3 – Visit the Business Page Migration link from Facebook. http://www.facebook.com/pages/create.php?migrate
Step 4 – Select the category of business page you would like to use for your business. You can choose from:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Step 5 – Complete the process. Facebook’s migration tool will guide you through the steps of finalising the conversion process.
Step 6 – Once you’re done moving your personal Facebook profile to a Business page, be sure to add all of the important details for your business to the profile. Most personal profiles didn’t include the place to put these details, so you’ll need to do it for the first time once you’ve migrated in order to have a complete, helpful business profile.
For additional information, please be sure to check out Facebook’s help section that contains information just about this popular topic. They provide some answers and tips related to frequently asked questions on this process. You can get to it here: http://www.facebook.com/help?page=213602951994043
It’s not glamorous, but it’s something you need to do…whether you decide to set up a page from scratch as I advise or if you try the migration – I strongly advise you use Pages for your business and not profile.
Have you tried to migrate a Facebook profile to a page? How did you get on?